Zara Easton

Group Head of Brand Marketing, LinkedIn

Zara Easton leads LinkedIn’s brand marketing in the UK, leveraging her extensive brand-building experience with Virgin Group. Since joining in 2020, Zara has embarked on a mission to elevate LinkedIn’s brand presence. She is a bold marketer who pushes the envelope and inspires her team and others around her with the same ethos and values, while also being a compassionate manager.

Zara’s exceptional leadership has swiftly earned her recognition, including 11 Cannes Awards, and she is personally listed among Campaign’s Faces to Watch. She played a pivotal role in making LinkedIn one of the first brands to sponsor the Women’s Euro 2022, transforming it into the most successful women’s sporting event in history.

Currently, Zara directs her marketing efforts towards Gen-Z, acknowledging the challenges they face amid a cost-of-living crisis and a highly competitive job market. Beyond her professional responsibilities, Zara finds great fulfillment in mentoring the younger generation, including initiatives for young prison-leavers and offering guidance to students.