About

Trustee

Zara leads LinkedIn’s brand marketing in the UK, leveraging her extensive brand-building experience with Virgin Group. Since joining in 2020, Zara has embarked on a mission to elevate LinkedIn’s brand presence. She is a bold marketer who pushes the envelope and inspires her team and others around her with the same ethos and values, while also being a compassionate manager.

Zara’s exceptional leadership has swiftly earned her recognition, including 11 Cannes Awards, and she is personally listed among Campaign’s Faces to Watch. She played a pivotal role in making LinkedIn one of the first brands to sponsor the Women’s Euro 2022, transforming it into the most successful women’s sporting event in history.

Currently, Zara directs her marketing efforts towards Gen-Z, acknowledging the challenges they face amid a cost-of-living crisis and a highly competitive job market. Beyond her professional responsibilities, Zara finds great fulfillment in mentoring the younger generation, including initiatives for young prison-leavers and offering guidance to students.

Trustee

Colin is Co-Founder and CSO of All Response media.

All Response Media was established in 1995 with a unique data driven analytics proposition which has since grown to become the UK’s largest dedicated customer acquisition media agency employing over 150 people across three countries and four offices and achieving +£200M in turnover 2023.

Working within a team of brilliant practitioners he has been responsible for driving ARM’s innovation in the customer acquisition arena since inception. All things integrated and the dreaded attribution metric across media channels is a core competency all agency suppliers should have, which All Response Media does. To not understand that dynamic on an empirical level is to admit that you're wasting media investment with no means of remedying. If you can't measure you can't manage.

Colin believes that to work with an entrepreneur, you must be one, this mantra combined with a passion for creative thinking and accountability means that, as part of the ARM team, he ensures the objectives of both the agency and clients are always 100% aligned.

Seeing past ARM alumni go on to do brilliant things with their career and watching current staff learn and grow, brings him a sense of pride and purpose. External mentoring, NED positions and angel investing adds to his mission.

Trustee

Fedelma is an independent consultant specialising in data protection and e-privacy advice and guidance, particularly in relation to direct marketing. She previously co-led PwC UK’s Data Protection team where she supported some of the world’s largest and best-known brands. Prior to joining PwC, she was Director of Information Strategy and Governance at Barclays Bank.

Fedelma has contributed to the data and marketing industry in many ways over the years: she has sat on the board of the Data and Marketing Association (DMA), acted as an Industry Commissioner on the board of the Data and Marketing Commission (DMC) and is an honorary fellow of the IDM. She chairs and speaks at industry conferences and contributes to working groups including those relating to cookies, and the development of best practice guidelines for the use of data for marketing purposes. She is recognised particularly for her ability to translate complex technical and legal compliance issues into pragmatic, practical advice.

Trustee

Group Head of Digital, Odeon Cinemas Group

A growth focused marketing leader, who has worked both agency and client-side. Polly has a proven track record in delivering successful marketing programmes for companies including E.ON, Virgin Media, BMW, O2, Costa Coffee and Shell.

An expert in brand strategy & comms, digital, ecommerce, content, websites, email marketing, social media, SEO/SEM and CRM.

She is passionate about creativity and innovation – having led teams that have won many high-profile awards including Cannes Lions, Webbies and IPA Effectiveness Awards.

Trustee

Nick leads strategic planning at OLIVER, the only company in the world to exclusively design, build and run in-house agencies and marketing ecosystems for clients. He is responsible for bringing the best of agency strategic thinking in-house for brands, as well as forging new ways of doing planning based on OLIVER’s unique model.

Over the past 20 years, Nick has worked on campaigns and programmes that have significantly changed the UK’s relationship with brands. From cutting his teeth as a graduate trainee on the launch of the Nectar loyalty programme, to setting a vision for the Customer Engagement programme supporting the beta version of Disney+. Nick is a broad thinker with experience across brand, CRM, social and performance marketing. He is now applying this thinking with a multi-disciplinary strategy team at OLIVER that spans CX/CRM, Data, Social, eCommerce and AI to help brands deliver marketing better, faster and for less.

 Nick is passionate about increasing the representation of disadvantaged groups in marketing. Particularly looking at breaking class and racial barriers. Together with the DMA he helped establish their Black Marketers Council, to support black talent in data and marketing. He has also been recognised as a BIMA 100 Change Maker.

Trustee

Mark Patron has worked in data driven marketing for 35 years. He has been a director of over 50 UK, Continental and US marketing businesses. Previously CEO of the marketing automation businesses RedEye, he was a co-founder of Transactis. Mark was part of the management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He was Chairman of Abacus Europe and MD of Claritas UK, now part of Acxiom. Mark is a digital marketing consultant and an IDM tutor. He was voted one of the UK’s 15 most influential direct marketers by readers of Precision Marketing magazine.

Chairman

Martin has had a career of two halves. First agency life in London starting as a graduate trainee with Ogilvy & Mather Direct then seen as the university of direct marketing. He then moved to BT CCU, Bates Communications before founding his own agency, Harrison Troughton Wunderman which became one of the most creatively respected and awarded agencies in the UK. After selling the agency to WPP he embarked on part 2 of his career client side as Marketing Director of Anglian Home Improvements, then Everest and latterly, Safestyle PLC. A truly triple glazed career guiding the three biggest brands in the industry to over £2.5 billion in sales during his tenures.

Building teams through training, investing in people and creating safe learning environments is at the heart of his philosophy to success.

Martin now offers his services as a consultant, NED, speaker or mentor to a variety of businesses. He splits his time between Suffolk and Tuscany working on tasks from both locations.

Happily married, proud father and keen collector of wine and Watches.