Home Learning Fund
DM Trust
The Marketing Skills Trust (previously named The DM Trust) and the Institute of Data and Marketing (IDM, part of the DMA) launched the ‘DM Trust Home Learning Fund’ in 2020.
Worth £350k, this initiative offered UK-based employees placed on furlough or made redundant due to the coronavirus outbreak access to fully funded online digital marketing courses and professional qualifications, provided by the IDM via IDM Home Learning Portal
“With around 46% of companies furloughing staff, this was an opportunity for individuals to upskill and keep their marketing minds fresh to remain effective on their return to work.”
Some quotes from grant recipients
“Every single one of my teachers was fantastic and my virtual experience was wonderful. I thank the DM Trust graciously and kindly for allowing me to complete these courses during a difficult time.”
“Thank you so much. It has meant a lot to me and helped loads. Brilliant experience!”
“When I initially received the email I was skeptical that it was real because i hadn’t heard of the DM Trust. I’ve undertaken a number of courses with IDM and generally my preferred route for training. Their range of courses appeals to my area of specialism.”
“Thank you, I could not have done this course without the funding”