Researcher
The Role:
Collects and analyses data to present insights. Can be Qualitative or quantitative. Often working in a market research agency working on multiple projects for different companies and industries.
To read:
Nudge by Thaler and Sunstein
Qualitative Consumer & Marketing Research – Russel Belk, Eileen Fischer and Robert Kozinets
What your customer wants and cannot tell you – Melina Palmer
Customer Insight Strategies – Christine Bailey
To watch:
How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
To Hear:
https://schoolofmarketing.co/podcasts/
To Follow on All social media but especially LinkedIn:
Rory Sutherland
Dan Thwaites (Capuchin Consultants)
To be helped More: