Agency Planner
The Role:
Working with client marketeers to define the challenges they face and help create the brief for the creative teams to solve. Communicate with colleagues such as creatives, media execs and account handlers in the process of developing a campaign to maximise impact.
To read:
Eat Your Greens: Fact Based Thinking To Improve Your Brands Health – Wiemer Snijders (APG)
How Not To Plan: 66 Ways To Screw It Up – Les Binet & Sara Carter (APG)
Seeing What Others Don’t:
Understanding Brands – Don Cowley
Positioning – The Battle for your mind – Ries & Trout
Hegarty on advertising, Turning Intelligence into Magic – John Hegarty
Hey Whipple Squeeze This – Luke Sullivan
How Brands Grow – Byron Sharp
No Logo – Naomi Klien
Bounce – Matthew Syed
Go Luck Yourself – Andy Nairn
Tipping Point – Malcolm Gladwell
To watch:
The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg
Diary of a CEO – The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland E165 https://www.youtube.com/watch?v=Hz3RWxJck68
How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
To Hear:
https://schoolofmarketing.co/podcasts/ Andy Nairn, Richard Huntington, Rory Sutherland
To Follow on All social media but especially LinkedIn:
Andy Nairn (founder Lucky Generals)
Byron Sharp
To be helped More: