Agency Account Handler
The Role:
Ensuring the agency is meeting the clients needs, working with all the key functions that go into creating the output from the agency to address the clients needs through a coherent strategy.
To read:
How to become an advertising man – James Webb Young
From those wonderful folks who gave us Pearl Harbour – Jerry Della Femina
Confessions of an Advertising Man – David Ogilvy
Hegarty on advertising, Turning Intelligence into Magic – John Hegarty
https://schoolofmarketing.co/podcasts/Positioning - Ries & Trott
Hey Whipple Squeeze This – Luke Sullivan
Blogs by Dave Dye ‘Stuff from the loft’ https://davedye.com/
To watch:
The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg
Diary of a CEO – The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland E165 https://www.youtube.com/watch?v=Hz3RWxJck68
How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
To Hear:
https://schoolofmarketing.co/podcasts/
To Follow on All social media but especially LinkedIn:
Rory Sutherland
John Hegarty and his The Business of Creativity posts
To be helped More: