General Marketeer
The Role:
Client Marketeers have many responsibilities including building a company's image, developing strategies to promote products or services. They are involved in almost every aspect of a business providing insight on product development, pricing, promotions, media, as well as many internal communications aspects.
To read:
Eat Your Greens: Fact Based Thinking To Improve Your Brands Health – Wiemer Snijders (APG)
How Not To Plan: 66 Ways To Screw It Up – Les Binet & Sara Carter (APG)
How Brands Grow – Byron Sharp
Hegarty on advertising, Turning Intelligence into Magic – John Hegarty
Hey Whipple Squeeze This – Luke Sullivan
This is Marketing – Seth Godwin
Positioning the battle for your mind – Jack Trout
Principles of Marketing – Philip Kotler (Amazon)
Marketing – an Introduction – Philip Kotler (Amazon)
To watch:
The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg
Diary of a CEO – The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland E165 https://www.youtube.com/watch?v=Hz3RWxJck68
How to be a Marketing Superhero TedxRoma - https://www.youtube.com/watch?v=aOZVudBCdlg
To Hear:
Byron Sharp - https://www.youtube.com/watch?v=9sjaMw8vk8Q
https://schoolofmarketing.co/podcasts/ (Seth Godwin, Richard Huntington, David Wheldon)
To Follow on All social media but especially LinkedIn:
Byron Sharp
Rory Sutherland (add links)
David Wheldon
John Hegarty (add links)
To be helped More: