Media Planner
The Role:
Media planners work in the media department of most agencies or companies. They are responsible for putting ads in the right place at the right time for the right cost to reach the desired audience. Media planners gather information on viewing and reading habits.
To read:
Hegarty on advertising, Turning Intelligence into Magic – John Hegarty
The attention economy and how media works – Karen Nelson-Field
Hey Whipple Squeeze This – Luke Sullivan
To watch:
The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg
How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
To Hear:
https://schoolofmarketing.co/podcasts/
To Follow on All social media but especially LinkedIn:
Colin Gillespie
To be helped More: