Graphic Designer
The Role
Graphic designers create visual branding, adverts, brochures, magazines, website designs, product packaging and displays.
To read:
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the World - Michael Bierut
Hegarty on advertising, Turning Intelligence into Magic – John Hegarty
The Book of Gossage
Hey Whipple Squeeze This – Luke Sullivan
https://www.ideo.com/journal/six-qualities-of-a-great-data-scientist
To watch:
Design and Discovery TED Talk – David Carson https://www.ted.com/talks/david_carson_design_and_discovery
The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg
Diary of a CEO – The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland E165 https://www.youtube.com/watch?v=Hz3RWxJck68
How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
To Hear:
https://schoolofmarketing.co/podcasts/
To Follow on All social media but especially LinkedIn:
Rory Sutherland (add links)
John Hegarty (add links)
To be helped More: