Marketing Academy Foundation
The DM Trust’s Derek Holder Legacy Fund offered funding of £21k, to help fund five apprenticeships with matched funding from the Foundation and its hosting companies. DM Trust also paid towards IDM courses for up to ten apprentices.
One of the recipients was Shanelle Smith who became a Marketing Academy Foundation apprentice in 2019 and was placed at The Princes’ Trust. During her year there she worked as a marketing exec, pioneering the use of TikTok to get young people to engage with the Trust’s services, among other things.
Shanelle graduated from the Foundation’s apprenticeship scheme in September 2020 and a couple of months later got a full time, permanent job as the marketing communication officer at Bliss, a leading charity supporting neo-natal babies and their families. And she’s loving it.
“I have a range of responsibilities from creating ideas for campaigns, being responsible for social, and more. It is so rewarding being able to make change for babies and their families going through such a traumatic circumstance. My goal is to continue learning and driving change.”
Zulqurnane is now a Marketing Apprentice at William Grant, Glenfiddich
“My career goal has always been marketing, it’s where my passion lies. Therefore, achieving a high mark in the IDM provided the reassurance that marketing absolutely is for me. I thoroughly enjoyed learning the content in each module which is sol relevant to the apprenticeship I’m currently undertaking.”
Carly has now started her first permanent job in marketing at HH Global.
“Passing the IDM boosted my confidence in this industry because my score confirmed that I do know the basics.”