Chloe Mo

Insight Analyst as ASOS

DM Trust supported DMA Talent’s Creative Data Academy programme introducing young people to the data and marketing industry, connecting them with leading industry professionals and, helping them show employers they’re committed to a career in the industry.

The three-day academies demonstrate how data, insight and information are harnessed by marketers to craft inspiring and memorable campaigns.

At an academy students:

• Work on a marketing brief for a famous brand using data to inform and shape a response, which they will pitch to the client on the last day.

• Get inside the real-world of creative data with talks and Q&As with established industry data and marketing practitioners.

• Collaborate with fellow academy attendees to brainstorm creative ideas.

Many academy students have secured their first job or placement as a direct result of attending.

Chloe Mo, 2017 attendee and now Insight Analyst as ASOS.com, did just that.