Hannah Somers
The Trust supported four learners working in the charity or not-for-profit sector to complete the City & Guilds accredited Diploma in Digital Marketing.
During the course, which is assessed through a portfolio of evidence, learners cover practical use of the entire range of digital marketing channels including WordPress websites, email newsletters, social networking, videos, mobile, and content marketing as well as marketing theories and principles including competitor analysis, marketing audits, marketing strategy and planning. The course also covers the legal side of digital marketing, social media policies and crisis management.
During the 15 month course, learners are encouraged (with the support of their tutor) to put into practice what they are learning in the charity or business they are working with so the business or charity is immediately benefiting.
Hannah Somers from Young Bristol https://youngbristol.com/, who completed the course said:
“The team at Concise have been incredibly supportive during my time studying with them. The opportunity has provided me with invaluable experience that will long term not only benefit my professional development at a time where I could not afford to invest in my development, but also will largely bring benefit to the small charity that I work for.
The learning gained has already supported the development of our channels and exploring new ways in which we communicate with our audiences, and will in the coming year support the strategical development of the organisation during a period of significant growth and opportunity.
Seeing the improved growth, engagement and outcomes of our work over the last two years has already proved the impact that new learning from this course can bring to a not-for-profit organisation“”