Blanca Dalvados
Digital Marketing Manager, Lion Safety
I was working in the marketing area and advertising in my home country (Mexico) when I came to live in Edinburgh, and I wasn’t able to jump into my those roles again.
I decided to take two Masters qualifications – first in Marketing and second one in Creative Advertising. To open the doors again and bring my obsession on putting the customer and prospect at the heart of any marketing strategy.
I knew the importance of data as the most powerful connection that enable smart companies to better serve their audiences to better communicate, engage and to better delight its clients.
With this in my mind I applied to the Creative Data Academy from IDM and during these three intensive days I learnt with practical projects how to apply and better analyse data to empower the connection between companies and customers. This knowledge with the combination of my studies and background helped me to open the doors in my career again.
“I am happily working as a Digital Marketing Manager, helping the company to create and implement inbound and outbound strategies based on data. For me, data is the intelligence in any business for its growth.”