Media Buyer
The role:
A media buyer finds the ideal mix of communication channels for an advertising campaign according to the brand, product and demographic they want to appeal to. With client approval, they also have the power to negotiate a price for space within that medium.
To read:
The Context Marketing Revolution and how to motivate buyers in the age of infinite media – Matthew Sweezey
Hegarty on advertising, Turning Intelligence into Magic – John Hegarty
Hey Whipple Squeeze This – Luke Sullivan
Scientific Advertising – Claude Hopkins
To watch:
The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg
How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
To Hear:
https://schoolofmarketing.co/podcasts/
To Follow on All social media but especially LinkedIn:
Colin Gillespie - ARM
To be helped More: