Copywriter
The Role:
Copywriters are responsible for producing engaging, straightforward and motivating text adapted to the different advertising channels such as websites, posters, TV ads or print ads. A great copywriter creates clear, compelling copy to sell products and educate and engage consumers.
To read:
D&AD – The Copy Book – Taschen
Ogilvy on Advertising – David Ogilvy
How to Write Better Copy – Steve Harrison
Hook Point, How to stand out in a 3 second world – Brendan Kane
Hegarty on advertising, Turning Intelligence into Magic – John Hegarty
The Book of Gossage
Hey Whipple Squeeze This – Luke Sullivan
Blogs by Dave Dye ‘Stuff from the loft’ https://davedye.com/
To watch:
The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg
Diary of a CEO – The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland E165 https://www.youtube.com/watch?v=Hz3RWxJck68
How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
To Hear:
https://schoolofmarketing.co/podcasts/
To Follow on All social media but especially LinkedIn:
Rory Sutherland (add links)
John Hegarty (add links)
To be helped More: