Agency Creative

The Role:

Working in an advertising, digital or design agency as part of the team that answers a brief or challenge from the client with a creative solution or idea. Often a separate department working in teams to solve problems supported by planners and account handlers.

To read:

Hegarty on advertising, Turning Intelligence into Magic – John Hegarty

The Book of Gossage

Hey Whipple Squeeze This – Luke Sullivan

Blogs by Dave Dye ‘Stuff from the loft’ https://davedye.com/

Successful Creativity in Direct Marketing – John Watson (ISBN10:0951869213) Amazon

To watch:

The Psychology of Great Advertising - https://www.youtube.com/watch?v=icwWpAHReWg

Diary of a CEO – The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland E165 https://www.youtube.com/watch?v=Hz3RWxJck68

How to get ideas spread – Seth Godwin https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread

To Hear:

https://schoolofmarketing.co/podcasts/

To Follow on All social media but especially LinkedIn:

Rory Sutherland

John Hegarty

To be helped More:

https://schoolofmarketing.co/mentoring/